L'Oréal / Garnier
There’s a good chance I’ve had a hand in the products you shop for. At Garnier, I take on packaging artwork projects across Hair Color, Hair Care, and Skin Care for more than 200 SKUs (and counting), driving launches and renovations to meet brand standards, while working with marketing to keep product pages polished, from images and copy to every detail the consumer sees.
These are a few of the packaging projects I worked on across each category. I hope this inspires your next favorite find.
Launches
Hair Color - Nutrisse Ultra Color Caramelo Blonde
An expansion of the Nutrisse Ultra Color franchise, formulated to lift dark hair to blonde without bleach and developed with Latina consumers in mind.
Hair Care - Fructis Method for Curls
For curls and coils, this 3-step method hydrates and defines hair for up to 7 days. Shampoo, Mask, and Spray work together for perfectly shaped curls.
Skin Care - Micellar Cleansing Water with Salicylic Acid
This Micellar Water with Salicylic Acid sweeps away makeup, oil, and impurities in one swipe. It unclogs pores and keeps shine at bay.
Marketing
I also collaborate with hair color brand marketing and creative teams to manage retailer PDP content and copy for launches and renovations.
Nutrisse Ultra Color – Renovated to showcase bold, vibrant shades, ColorBond technology, and an after-color conditioner with 5 fruit oils.
Nutrisse Ultra Coverage - Ultra Coverage received a packaging refresh to highlight its 100% gray coverage and, like Ultra Color, the five fruit oils in the after-color conditioner.
